Today we will quickly and easily analyze the top five reasons why Facebook ads are a practice that is considered to be top of its kind because of the results it can deliver with the proper physical and targeted process.
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Reason # 1. Facebook advertising is extremely effective
No one could have predicted in 2004 that Facebook would become what it really is today. With more than 2.2 billion monthly active accounts and almost 1.5 billion daily active users, Facebook is an important part of people’s lives. This is a trend that is not going to change any time soon, as we continue to make rapid progress in the information age.
Facebook is considered one of the top online advertising channels and digital ad spend represents a whopping 51% of total US advertising spending. If you’re not sure if Facebook ads will work for you, just let the data speak for itself.
In addition, this famous social media site has seen a steady increase in advertising revenue per year over the last decade, as Facebook ads work. In a Kleiner Perkins survey, it was found that 78% of American consumers say they have discovered products on Facebook.
Facebook ads can also work for you if you take the time to learn this complex art other than the art that produces great results.
As of June 2018, 55.1% of the world’s population has access to the Internet, so Facebook’s growth potential is now high in the future as more people access and participate in the Internet. Facebook and the Internet as a whole will continue to be the best way to connect with consumers and generate sales or gain new customers using ads.
Reason # 2. The simple setup process and fast results
Creating a Facebook campaign takes a while and can deliver excellent results for your business. It is an undeniable truth that digital advertising generates a high return on investment (ROI) and can happen very quickly with the right campaign and product. This is why you see Facebook ads for small local businesses as well as large companies.
Anyone can log in to Facebook and set up a business admin account, set a payment method, and publish a campaign in minutes.
You can boost a single post to reach users directly from your Facebook page, or you can create a more complex campaign that targets custom audiences and produces even more results.
Reason # 3. You can reach the ideal audience for you
We have already mentioned how many people use Facebook every day, so it would not be surprising to tell you that it is a great way to reach your ideal audience. Facebook provides many detailed ways to reach specific people based on their behaviour on your site, their preferences, and loyalty to your Facebook page as well as various other demographic information such as age, gender, and location.
In a 2019 study, it was found that 57% of consumers say that social media is affecting their markets. Of that 57 %, 44% said Facebook is the most important platform out of all the other social media outlets.
With the targeting options available to you as advertisers and the influence Facebook has on consumer behaviour, this network is the perfect channel to reach your ideal audience.
Reason # 4. Facebook ad campaigns are highly customizable
You can create the perfect advertising experience using Facebook ads. Unlike another big name in digital advertising, Google, the Facebook advertising experience can be designed to attract the right audience for you. This is because Facebook has a wide range of ad formats for you to choose from.
Reason # 5 Facebook is constantly adding new features
This is a proven truth and you will certainly have noticed the frequency with which it is performed. This is done to improve the experience of both advertisers and ordinary users. This fact fully explains why it has achieved this great development for this time. It constantly adds quality to the services.
In 2018 we saw many changes to the platform that influenced advertisers. You’ll remember the carousel in Instagram stories for more dynamic ads. With all these Facebook updates, we can expect that Facebook will continue to make its ad system even more powerful and easy to use.
If you learn to advertise on Facebook as soon as possible, you will unlock the full potential of social media advertising as quickly as possible. The best way to start learning about Facebook ads is to set up your Facebook Business Manager account and set up your campaign there.